October 2016

Your customer experience management toolbox

MySmark Toolbox is a customer experience management toolbox that relies on a deep and constant work of research and improvement to get closer to customers needs, wants and desires. The creation of each and every one of our components is based on a scientific approach of theory, development and testing. Let’s have a look at them. Emotional Data Customer service can’t always deliver solutions, but it can always deliver empathy. MySmark helps you building an emotional connection with your customers, understanding and anticipating their needs. Based on R. Plutchik’s psychoevolutionary theory of emotions, our tools provide real-time emotional mapping while creating more engagement and interaction. Cognitive Feedback Listening to your audience’s opinion is central to improve your services and strengthen your ...

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