June 2017

Converting an online action into a ‘Combi-Action™’

Nowadays, having a personalized and tailored advice about a possible location is what tourists are looking for. According to their needs and personality, they try to find the best place possible; and they want to find it as quick as possible!  Provide this kind of recommendations is one of the main Mysmark’s goals with its ‘Combi-Action™’. Among all the research done during the recent months is the one made for Tourism Ireland where we tried to analyze in deep this new opportunity. After the fulfillment of the socio-demographic form (Age, Gender, Nationality) the user needs to click on Combi-Action™ at bottom implemented in the “Search button”. It has been developed to easily convert an online action into a combined action, a ...

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#DestinationPersonality Venice Islands – Work in Progress

Do you remember the project about #Destination Personality in Venice Islands? Here in b-sm@rk, after a market research based on innovative methods of Brand and Destination Personality Scales, we came up with new interesting news. First of all, through our data, we managed to confirm that Brand and Destination Personality are valid methods useful to measure and profile users’ perceptions with regard to unique touristic destinations. Moreover, this type of analysis helped in finding out the key elements of Venice Islands and also their strengths and weaknesses. Then, through across data analysis, we identified valuable opportunities that could be enhanced with ad hoc marketing actions and stakeholders’ involvement. In this specific case, the sample taken into consideration outlined a need ...

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AirBnB bets on travellers and #DestinationPersonality

In the recent years, more and more companies tried to increase their knowledge about their consumers. Since the beginning of any form of trade and market, the knowledge about who are the people you are talking to is one of the crucial steps to increase the profit. Airbnb, the most famous hospitality service, is steadily increasing its business and the company recently announced plans to launch flights and service recommendations too. So, in order to play on multiple fronts they started to think about new forms for collecting data. Airbnb with a simple and funny feature has started to explore the possibility to discover also the personality of the users in order to give them the best choice possible about ...

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