August 2017

dp sofia

A new #DestinationPersonality research about Sofia, Bulgaria

B-sm@rk, an Irish-Italian company based in Dublin and specialized in destination research and marketing, is starting a new research project about the capital city of Bulgaria, Sofia, with a program called Destination Personality, in which the firm has much experience. The idea of this project was born via a collaboration between the company and a soon-to-be graduate at Ca’ Foscari University of Venice, Jasmin Arifi, studying Economics and Management, and now intern at b-sm@rk. It will be realized with the collaboration of local partners. The project aims at analyzing the perception that tourists in Sofia have of the city, before, during, or after their tours, alongside a general study of tourism in Sofia. The Destination Personality concept uses a method ...

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The MySmark Combi-Action™ Search tailored for a Chinese audience

As we can see from the literature and the articles regarding Chinese tourism, Chinese tourists are becoming more and more aware of which are their needs and desires. Nowadays, their tastes have changed; they are satisfied no more with just a blitz group tour of all the European capitals, with a Chinese tour guide and Chinese tailored services. They want to taste the real tourist location with its real food and culture. They want to explore and have new experiences. They are becoming more and more independent travellers, more and more similar to the “seasoned western travellers” we are used to (Z_punkt The Foresight Company, TUI Think Tank. 2017). This is the reason why Chinese tourists have the same needs ...

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#DestinationPersonality: a real help for travelers and locations!

In the recent months, we focused our attention on the travel market because we believe our efforts and researches in Brand and Destination Personality could become useful in order to increase the travel experience. As Svetlana Masjutina pointed out in one of her latest article published on LinkedIn, the phenomenon of globalization and the ease of the outbound tourism all over the world have led several benefits for local economies. On the other hand, we have to consider that mass tourism is not all for good and it brings with it several concerns about the real experience that a tourist can have. In the fast growing tourism culture we have nowadays, we are inclined to visit as many places as we can ...

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#DestinationPersonality: Northern Ireland VS Ireland

Despite Northern Ireland and Ireland belong to the same Island there are some interesting perception differences when we talk about destination. We have observed in a new research how their main touristic attractions looks in terms of #DestinationPersonality. The main destinations that we’ve considered are Giant’s Causeway and Belfast for Northern Ireland, Cliffs of Moher and Dublin for Ireland. In this way, we balanced the naturalistic and the urban aspect of the two countries. We started analysing the travel motivations and we noticed some differences in the tourists’ response; we asked them to rate the four locations according to four factors: “Culture”, “Pleasure”, “Relaxation”, “Sport”.   Belfast and Giant’s Causeway have the highest values concerning the cultural factor.Both the Cliffs ...

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Travel trends & Performance 2017 #DestinationPersonality

The European Travel Commission has recently published its report about travel Trends and Performances, you can read the entire document here. As mentioned in the report Europe has experienced a rapid growth in term of arrivals, especially from foreign tourists. Focus Ireland Between January and May in Ireland, the International Arrivals are increased 2% compared to the same period of the previous year. This number seems encouraging but is one of the worst performances throughout all the country analysed.   Focus China Recently here at b-smark we concentrate our efforts focusing on the Chinese outbound tourism in Ireland. In the European report, we can see how this topic is very hot in the travel market. Chinese are started to travel ...

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