February 2018

Doing business with China: research, cultural differences and social media

Yesterday we had the opportunity to participate in the event “China Business Culture: communications and marketing” part of the programme of the Dublin Chinese New Year Festival (DCNYF).The speakers gathered at the Guinness Enterprise Centre (the GEC) to discuss methods to investigate the Chinese market, how to do business with China and the main differences between communication strategies in Western markets and the Chinese market. Nicola Farronato, our CEO, presented our innovative research methods, based on the Destination Personality and Brand Personality scales, which focus on emotional responses and perceptions that Chinese visitors have of tourist destinations and allow to define an image associated with the tourist attraction. In particular, we showed as a case study the survey recently conducted ...

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Dublin Chinese New Year: B-sm@rk to present its latest research at China Business Culture event

The Chinese New Year is approaching and on the occasion of this important celebration many interesting events are taking place here in Dublin. Dublin Chinese New Year (DCNY) invited us to present our recent Destination Personality research on Venezia Marco Polo Airport at the event ‘China business culture: communication and marketing’, taking place at the Guinness Enterprise Centre (GEC) on 21st February. The seminar will offer interesting insights into how to do business in the increasingly important Chinese market. The event agenda include “Chinese Business Mind – How Chinese People Think About Business” with Alice Chau Ginguene; “How to Enter the World of Chinese Social Media” with Emerald Media; Gerard Corcoran, Huawei Senior Solutions Manager on “Smart Cities” and finally ...

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