5 e-commerce facts

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5 e-commerce facts

JDA’s 2015 Consumer Survey reveals 50% of holiday shoppers who experienced a previous issue with a retailer have no plans to return and no deal will change their minds.

The findings show also  the critical importance of having an omni-channel retail strategy and the focus they should put on customer satisfaction: retailers need to configure their staff, supply chains and stores to fulfill consumers’ orders quickly, while also remaining profitable.

 

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