Brand/Destination Personality

WHAT IS BRAND/DESTINATION PERSONALITY ?

The personality of a brand or a destination is identified by a set of human characteristics associated with that brand or destination.

Destination Personality

Brand Personality

Positive effects of Brand/Destination Personality on customers:

Self-identification with
the brand or destination

Loyalty

Satisfaction

Recommendation
(word of mouth)

Once measured, Brand/Destination Personality can be associated to marketing strategies aimed to boost visitors' connection and their loyalty.

HOW ARE WE MEASURING IT?

We measure the

Brand/Destination Image

How the customer perceives the brand or destination

We measure the

Brand/Destination Identity

The global project of the brand or the destination

We can then define the

Brand/Destination Personality

Set of human characteristics associated with a brand or a destination

CURIOUS ? HAVE A LOOK AT OUR CASE STUDIES