About MySmark

MySmark: end of operations

Our flagship product, MySmark, will cease operations on 07/11/18. Please read the notice here. Active MySmark users should have received the due notice and instructions. It’s reported here below for those who did not receive it for any reason (e.g. fbk signup without copy of email etc):

0
ShareMore

What is Brand/Destination Personality?

The Brand/Destination Personality can be one of the main key to link customers to brands or destinations. The Brand Personality Everything started in the late 1970s. At that time, advertising agencies realized that due to the abundance of similar products, it was more and more difficult to differentiate brands just on the basis of their performance. This raised the need to identify brands and products not only by their physical characteristics, but by other attributes too. Brand Personality is a part of the Brand Image which includes all attributes of an intangible product. This is defined in its most recent wording as: ‘The set of human personality traits that are both applicable to and relevant for brands’. (Azoulay & Kapferer, 2003) A brand’s ...

0
ShareMore

Your customer experience management toolbox

MySmark Toolbox is a customer experience management toolbox that relies on a deep and constant work of research and improvement to get closer to customers needs, wants and desires. The creation of each and every one of our components is based on a scientific approach of theory, development and testing. Let’s have a look at them. Emotional Data Customer service can’t always deliver solutions, but it can always deliver empathy. MySmark helps you building an emotional connection with your customers, understanding and anticipating their needs. Based on R. Plutchik’s psychoevolutionary theory of emotions, our tools provide real-time emotional mapping while creating more engagement and interaction. Cognitive Feedback Listening to your audience’s opinion is central to improve your services and strengthen your ...

0
ShareMore

b-smark goes to China

Better conversion opportunities through an Emotional Connection with customers.  b-smark goes to China to present its innovative solutions for online travel and establish strategic collaborations.   “Embracing the new era” is the title of 2016 most exciting travel tech event in China: Traveldaily conference. On 31st August and 1st September the top online travel companies of Asia will meet in Shanghai, exchanging views on the hot topics that impact the travel space. More than 1,200 top executives from the global tourism industry will be attending. “China Travel Innovation Challenge” is going to be a key programme to showcase eight companies that have prevailed in various rounds of elimination with their product innovations. B-smark is one of the eight emerging technology ...

0
ShareMore