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MySmark: end of operations

Our flagship product, MySmark, will cease operations on 07/11/18. Please read the notice here. Active MySmark users should have received the due notice and instructions. It’s reported here below for those who did not receive it for any reason (e.g. fbk signup without copy of email etc):

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First insights on #DP Trieste

Destination Personality Trieste is coming to an end. It has been very interesting to analyse two different images of the city of Trieste. The project had a good spread all over the residents of the city, but it has been a bit challenging to reach enough tourists, that is why we decided to involve in the project not only those who have already been in Trieste, but also some other different targets. That is, we split the tourists’ survey in four different types: one for those who have visited the city, one for those who are planning to visit it, one for those who knows the city but are not planning to visit it and one for those who do ...

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Destination Personality Trieste: data collection completed

Destination Personality Trieste is coming to an end. It has been very interesting to analyse two different images of the city of Trieste. The project had a good spread all over the residents of the city, but it has been a bit challenging to reach enough tourists, that is why we decided to involve in the project not only those who have already been in Trieste, but also some other different targets. That is, we split the tourists’ survey in four different types: one for those who have visited the city, one for those who are planning to visit it, one for those who knows the city but are not planning to visit it and one for those who do ...

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MySmark lands in Paris as one of the winners of Comet 6

The Paris Landing Pack_Explore is a business acceleration program providing a complete tool kit on doing business in France. The initiative is promoted by Paris&Co, and there is where we are going. With its thriving tech ecosystem, Paris is a perfect gateway for entrepreneurs wishing to conquer the European market. The Paris Landing Pack_Explore initiative has been launched by Paris&Co one year ago, in order to help new startups to boot their business on the French market. The previous seasons hosted more than fifty startups from all over the world and now it is up to us…   B-smark has been selected as one of the winners for this amazing opportunity. More than three hundred startups from all over the world ...

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#DestinationPersonality Trieste – James Joyce Museum

There are many connections between Ireland and Italy, but probably the bigger one is the most famous writer of Irish history. Indeed, James Joyce lived a third of his life in Dublin, and another third in Trieste.   “When I die Dublin will be written in my hearth”   Joyce was born in Dublin in 1882 and lived there until the 1904 when he left the Capital city for no specific reasons. He was involved in a fight and he had an argument with one of his best friends, these were probably the real reasons. He picked up Nora, his future wife and left the city forever. After a brief period in Zurich he went to Trieste, the city that ...

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A new #DestinationPersonality research about Trieste – Italy

B-sm@rk is going to develop a Destination Personality research project on another destination in Italy, now is the time of Trieste to reveal its identity. During the whole 20th century Trieste has been the most literary city in Italy, indeed its fame has had an international echo.   “Think you’re escaping and run into yourself, longest way round is the shortest way home”   How you can find yourself? And which path you have to take to find it out? One of the most famous literary sentence about trip and identity was written in Trieste by the Irish eminent writer James Joyce, in reference to the greatest traveler of all time, right Ulysses. B-sm@rk as an Italian-Irish marketing company based ...

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Chinese students’ travel behaviour: interview with two Chinese students in Dublin

In the context of the EU-China tourism year, B-sm@rk recently has been focusing its attention on young Chinese tourists as an interesting category of visitors in Europe. A particular segment of these tourists is represented by Chinese students in Europe. In fact, China in recent decades has led the global growth in students mobility, becoming the country that sends more students abroad in the world (544,500 in 2016). Furthermore, it is estimated that the Belt and Road Initiative will boost the mobility opportunities. According to recent statistics the most popular destinations among Chinese students in Europe are the U.K., France, Germany and Italy, but also Ireland welcomes every year an important share of these young Chinese people (1,745 in 2014-2015). ...

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Doing business with China: research, cultural differences and social media

Yesterday we had the opportunity to participate in the event “China Business Culture: communications and marketing” part of the programme of the Dublin Chinese New Year Festival (DCNYF).The speakers gathered at the Guinness Enterprise Centre (the GEC) to discuss methods to investigate the Chinese market, how to do business with China and the main differences between communication strategies in Western markets and the Chinese market. Nicola Farronato, our CEO, presented our innovative research methods, based on the Destination Personality and Brand Personality scales, which focus on emotional responses and perceptions that Chinese visitors have of tourist destinations and allow to define an image associated with the tourist attraction. In particular, we showed as a case study the survey recently conducted ...

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Dublin Chinese New Year: B-sm@rk to present its latest research at China Business Culture event

The Chinese New Year is approaching and on the occasion of this important celebration many interesting events are taking place here in Dublin. Dublin Chinese New Year (DCNY) invited us to present our recent Destination Personality research on Venezia Marco Polo Airport at the event ‘China business culture: communication and marketing’, taking place at the Guinness Enterprise Centre (GEC) on 21st February. The seminar will offer interesting insights into how to do business in the increasingly important Chinese market. The event agenda include “Chinese Business Mind – How Chinese People Think About Business” with Alice Chau Ginguene; “How to Enter the World of Chinese Social Media” with Emerald Media; Gerard Corcoran, Huawei Senior Solutions Manager on “Smart Cities” and finally ...

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The Combi-Action™ Button ‘Travel Companions’ helps generate personalisation

Months ago we were already talking about how well our Combi-Action™ ‘Travel Companion’ button was doing on Irish Day Tours website. If you don’t remember it, just check it out. Now the time has come to dig a little bit further in the results we obtained in this period and define what are the next steps. Goal of the Combi-Action™ Button The Combi-Action™ Button is a technology that helps us monitor the booking conversion while adding a special label, in this specific case the Travel Companion. With just one click, every customer of the website who is booking a tour is then able to tell us if he is coming to Ireland alone, with his/her partner, with his/her friends or with his/her family. What did we ...

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