Research – Case Studies

Destination Personality Ireland: a new frontier for destination marketing

A few months ago, we were announcing our research project with Tourism Ireland about the Destination Personality Ireland. The time has now come to let you know what we exactly have measured. What was the project about? We wanted to understand how Italians travelling to Ireland perceive their destination before and after their visitor experience. To do so, we combined marketing/economics and psychological studies. The research was ran between the 1st of June and the 31st of August. A collaboration with airports and industry partners was orchestrated across Italy and Ireland, collecting the opinions of about 2.000 subjects. Our methodology In order to collect exhaustive and reliable data in a limited period of time, a collaboration with four major Italian airports ...

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Destination Personality Ireland: key findings

A few weeks ago, we were explaining to you what was the project Destination Personality Ireland about and how we made our measurement. If you didn’t read this article yet, just click this link. It’s time now to have a look at what we have discovered. Ireland and its 4 macro-areas Remember that we measured the Destination Personality of Ireland itself but also of 4 macro-area inside Ireland, letting us better understand what are the main attractions in every part of Ireland and then, why travelers tend to visit one macro-area rather than another. Personality can be the connector between travelers and destinations. After measuring both the personality of the travelers and the destinations, we are now able to give some tendencies when ...

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