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Have you ever desired to perform two actions in just one click?
Our Combi-action button handles two different submissions with a single input: whether you want to measure your customers expectations while they are adding a product to cart or knowing the reason behind their trip, we can help you with a new, flexible and instant tool.
The integration is easy and seamless: have a look at our developers guide.
Affective/cognitive analysis of main actions (Subscribe, Book, Add to cart…).
Enriching the customers profile.
Empowering the segmentation.
Discovery / Business incentive
Lead nurturing to support acquisition
Loyalty / Incentive / Personalisation
Profiling and retention to support promotion
Why would I need it?
Your Brand's Personality and the Purchase Intention
Purchase intention can be considered as the pragmatic side of consumer behavior, and includes factors such as the customer’s interest, evaluation and information.
Measuring the purchase intention provides inputs for new products or deals, as well as an accurate market segmentation if it’s tracked over time.
Forecast future sales
Recommend targeted products
Strengthen the Brand personality
There are several factors that potentially influence consumers’ purchasing decision when booking travel services online.
In addition to the cultural factors which influence the travel behavior, purchase intention in online travel buying has a lot to do with best deals, brand image and the personality of the customer.
Sample integration of a CAB into an Online Travel Agency
When a customer is booking a room in your facility, you might want to know where does his/her interest come from.
Purchase intention in this case could be related to Price, Location, Personal taste and Previous knowledge or Recommendation.
Through the Combi-action button you would also be keen to measure the reason of your consumer's trip and put it in relation to his/her personality in order to filter the results in a personalised way.
Sample integration of a CAB into an Hotel website
The role of Retail Image and consumer trust in buying from online and offline stores is key to increase sales and revenues.
Keeping your business in people’s focus means knowing their tastes, their personality and the reason of their interest in your product.
The Combi-action button is the most fitting tool to measure your audience's purchase intention and regain potential customers' attention after they leave your site.
Sample integration of a Combi-action button into an e-commerce
When people subscribe to your newsletter, they give you permission to establish a relationship with them.
Newsletters are a great way to engage, create trust and drive more sales, but most of us are reluctant to subscribe as we are afraid to get irrelevant content back.
The Combi-action button can be used as an incentive to attract signups: in just one click you would be asking what kind of content your audience is interested in and increase the number of subscribers.
Take a picture
The Combi-action button is applicable to any very context.
Why not using it for emotional tagging when taking a picture?