Combi-Action Technology

Have you ever desired to perform two actions in just one click?
Our Combi-action button handles two different submissions with a single input: whether you want to measure your customers expectations while they are adding a product to cart or knowing the reason behind their trip, we can help you with a new, flexible and instant tool.
The integration is easy and seamless, have a look at our developers guide:

The value

Affective/cognitive analysis

Enriching the customers profile

Empowering the segmentation

For Lead

User value

Discovery, Business incentive

Business value

Lead nurturing to support acquisition

For Customers

User value

Loyalty, Incentive, Personalization

Business value

Profiling and retention to support promotion

Why would I need it?

It's about the Purchase Intention!

Purchase intention can be considered as the pragmatic side of consumer behavior, and includes factors such as the customer’s interest, evaluation and information.

Measuring the purchase intention provides inputs for new products or deals, as well as an accurate market segmentation if it’s tracked over time.

Forecast future sales

Recommend targeted products

Strengthen the Brand personality

For Travel

There are several factors that potentially influence consumers’ purchasing decision when booking travel services online.

In addition to the cultural factors which influence the travel behavior, purchase intention in online travel buying has a lot to do with best deals, brand image and the personality of the customer.

Price

Reputation

Recommendation

Website Design

Sample of Combi-Action button integration for an Online Travel Agency:

For Hospitality

When a customer is booking a room in your facility, you might want to know where does his/her interest come from.
Purchase intention in this case could be related to Price, Location, Personal taste and Previous knowledge or Recommendation.

Through the Combi-action button you would also be keen to measure the reason of your consumer's trip and put it in relation to his/her personality in order to filter the results in a personalised way.

Sample of Combi-Action button integration for an Hotel website:

For Retail

The role of Retail Image and consumer trust in buying from online and offline stores is key to increase sales and revenues.
Keeping your business in people’s focus means knowing their tastes, their personality and the reason of their interest in your product.

The Combi-action button is the most fitting tool to measure your audience's purchase intention and regain potential customers' attention after they leave your site.

Sample of Combi-Action button integration for an e-commerce:

Other services

Newsletter

When people subscribe to your newsletter, they give you permission to establish a relationship with them.
Newsletters are a great way to engage, create trust and drive more sales, but most of us are reluctant to subscribe as we are afraid to get irrelevant content back.

The Combi-action button can be used as an incentive to attract signups: in just one click you would be asking what kind of content your audience is interested in and increase the number of subscribers.

Take a picture

The Combi-action button is applicable to any very context.
Why not using it for emotional tagging when taking a picture?

CURIOUS ? HAVE A LOOK AT OUR CASE STUDIES

The Combi-Action Button ‘Travel Companions’ helps generate personalisation

Months ago we were already talking about how well our combi-action button ‘Travel Companion’ was doing on Irish Day Tours website. If you don’t remember it, just check it out. Now the time has come to dig a little bit further in the results we obtained in this period and define what are the next steps. Goal of the Combi-Action Button The Combi-Action Button is a technology that helps us monitor the booking conversion while adding a special label, in this specific case the Travel Companion. With just one click, every customer of the website who is booking a tour is then able to tell us if he is coming to Ireland alone, with his/her partner, with his/her friends or with his/her family. What did we ...

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The MySmark Combi-Action-Search tailored for a Chinese audience

As we can see from the literature and the articles regarding Chinese tourism, Chinese tourists are becoming more and more aware of which are their needs and desires. Nowadays, their tastes have changed; they are satisfied no more with just a blitz group tour of all the European capitals, with a Chinese tour guide and Chinese tailored services. They want to taste the real tourist location with its real food and culture. They want to explore and have new experiences. They are becoming more and more independent travellers, more and more similar to the “seasoned western travellers” we are used to (Z_punkt The Foresight Company, TUI Think Tank. 2017). This is the reason why Chinese tourists have the same needs ...

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Converting an online action into a ‘COMBI-ACTION’

Nowadays, having a personalized and tailored advice about a possible location is what tourists are looking for. According to their needs and personality, they try to find the best place possible; and they want to find it as quick as possible!  Provide this kind of recommendations is one of the main Mysmark’s goals with its ‘COMBI-ACTION’. Among all the research done during the recent months is the one made for Tourism Ireland where we tried to analyze in deep this new opportunity. After the fulfillment of the socio-demographic form (Age, Gender, Nationality) the user needs to click on Combi-Action-Bottom implemented in the “Search button”. It has been developed to easily convert an online action into a combined action, a collaborative filter ...

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B-sm@rk is one of the 5 finalists of the ITB China travel innovation award in Shanghai

The Chinese Tourism market has been on a rise for the past few years and continues to grow even stronger in the next time. In 2016, the outbound travel market of China reached a new high. 5.13 million Chinese visitors came to Europe and that number is expected to grow up to 5.5 million visitor arrivals in 2017 (China Travelnews). Therefore, China is the place to watch and should be in the focus of the European Tourism industry. The Chinese tourist follows the trend of digitalisation and now books most of his holidays through online channels like apps or websites. Considering this evolution, especially digital travel services can make the most out of this situation and will play a major ...

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