Combi-action technology

Don't be shy, try it!

Use the button to explore

Have you ever desired to perform two actions in just one click?
Our Combi-action button handles two different submissions with a single input: whether you want to measure your customers expectations while they are adding a product to cart or knowing the reason behind their trip, we can help you with a new, flexible and instant tool.
The integration is easy and seamless: have a look at our developers guide.

The value

Affective/cognitive analysis of main actions (Subscribe, Book, Add to cart…).

Enriching the customers profile.

Empowering the segmentation.


User value

Discovery / Business incentive

Business value

Lead nurturing to support acquisition


User value

Loyalty / Incentive / Personalisation

Business value

Profiling and retention to support promotion

Why would I need it?

Your Brand's Personality and the Purchase Intention

Purchase intention can be considered as the pragmatic side of consumer behavior, and includes factors such as the customer’s interest, evaluation and information.

Measuring the purchase intention provides inputs for new products or deals, as well as an accurate market segmentation if it’s tracked over time.

Forecast future sales

Recommend targeted products

Strengthen the Brand personality

For Travel

There are several factors that potentially influence consumers’ purchasing decision when booking travel services online.

In addition to the cultural factors which influence the travel behavior, purchase intention in online travel buying has a lot to do with best deals, brand image and the personality of the customer.




Website Design

Sample integration of a CAB into an Online Travel Agency

For Hospitality

When a customer is booking a room in your facility, you might want to know where does his/her interest come from.
Purchase intention in this case could be related to Price, Location, Personal taste and Previous knowledge or Recommendation.

Through the Combi-action button you would also be keen to measure the reason of your consumer's trip and put it in relation to his/her personality in order to filter the results in a personalised way.

Sample integration of a CAB into an Hotel website

For Retail

The role of Retail Image and consumer trust in buying from online and offline stores is key to increase sales and revenues.
Keeping your business in people’s focus means knowing their tastes, their personality and the reason of their interest in your product.

The Combi-action button is the most fitting tool to measure your audience's purchase intention and regain potential customers' attention after they leave your site.

Sample integration of a Combi-action button into an e-commerce

Other services


When people subscribe to your newsletter, they give you permission to establish a relationship with them.
Newsletters are a great way to engage, create trust and drive more sales, but most of us are reluctant to subscribe as we are afraid to get irrelevant content back.

The Combi-action button can be used as an incentive to attract signups: in just one click you would be asking what kind of content your audience is interested in and increase the number of subscribers.

Take a picture

The Combi-action button is applicable to any very context.
Why not using it for emotional tagging when taking a picture?