Destination Personality Dublin

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Destination Personality Dublin

Destination Personality is the representation of the personality traits of a place. It is becoming increasingly useful in order to build marketing strategies and loyalty programmes.

But how do you measure this recent and hot topic in the Travel field?

In a recent project we examined the Destination Personality of Dublin using a Destination Personality Scale (DPS): to create the city’s profile we chose tools normally used to assess human personality.

We headed up at three high value tourist destination in Dublin city centre (Dublin Castle, Guinness Storehouse, St. Stephen Green) and we asked the respondents to complete a short web survey. Have a look at the infographic to find out the results:

 

mysmark experiment infographic

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