Destination Personality : a new frontier for destination marketing

WHAT IS DESTINATION PERSONALITY ?

The personality of a destination is the unique set of human personality traits both applicable and relevant to that destination.

Once measured, the Destination Personality can be associated to marketing strategies to boost visitors' connection and loyalty.

WHY CAN IT BE AN OPPORTUNITY FOR YOUR DESTINATION ?

Positive effects of Destination Personality on customers:

Self-identification
with the destination

Loyalty

Satisfaction

Recommendation
(word of mouth)

KEY INSIGHTS FROM OUR RESEARCH

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