A new research project of #DestinationPersonality about Venice Islands has started
Venice, with its royal charm and beauties, has always been one of the most exclusive touristic destination and millions of tourists every year land in the Venetian Lagoon, noble house of Venice, but not exclusively. If Venice can be considered “the queen” of the Lagoon, there are also other beautiful “court damsels”: Islands of Venice.
The Venetian lagoon presents many islands, more or less big, each of those with particular features, culture and history. However their potential is not fully harnessed although they could be interesting places to visit, relax and have fun: from the “genuine” Pellestrina to the “graceful” Lido of Venice, or from the “coloured” Burano and Murano to the “historical” Giudecca, and so on.
B-sm@rk Ltd, an irish-italian company located in Dublin and operating in the travel marketing business, will start a research project about venetian islands with the developed methodology called Destination Personality.
Destination Personality is a research project with the purpose of analyzing the identity and the image of a place to better understand how much a visitor or a customer can identify his personality with that, feeling satisfied by a high value personal experience, and developing revisiting and promoting intention of the place through his personal network.
The project about venetian islands was a proposal from a recent graduate at Ca’ Foscari University of Venice, Michael Magris, now intern at B-sm@rk and native of Pellestrina, a venetian island, and it aims also to give continuity to a Destination Personality project about Mestre and dry-land, realized in 2016 by another student of Ca’ Foscari, Andrea Zonta.
The project aims to analyse the perception that citizens of Venice have about Islands, measuring in this way their personality.
A future step of the research could involve the perception of tourists about venetian islands.
Research results could allow to analyse the touristic flow in Venice, actually a city that is suffering of overcrowding.
Therefore, the analysis of Destination Personality is very useful to innovate and to improve the value of travel and user experience, developing in this way targeted measures to give specific advices about a particular experience, a place or a brand to a specific target of customers.
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