Purchase intention in online travel buying

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Purchase intention in online travel buying

There are several factors that potentially influence consumers’ purchasing decision when booking a trip online.
In addition to the cultural factors which influence the travel behavior, purchase intention in online travel buying have a lot to do with best deals, brand image and the personality of the customer.

 

 

Purchase intention Travel

Sources:
Factors influencing purchase intention for online travel products

Factors that Influence the Purchase of Travel Online

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