Focus

Emotions have a critical role in the purchasing process: they create preferences which influence buying decisions.
A successful sales approach takes into account the customers belief system, expectations and post-purchase feelings.

MySmark’s touchpoints deliver a seamless shopping experience: using our behavioral models, you can deliver rich insights giving bespoke personalization services to your customer.

In-store

E-commerce

Make customers, not sales...

MySmark connects with the customer during the full purchasing cycle, from the research and evaluation step to the moment of reviewing the product.

  • Research

  • Buy

  • Use

  • Review

Assets

Segmentation

Target your customers according to their personality and purchase intentions.

Review

Combine CRM and social media and manage your reviews.

Reward

Add a bottom-of-the-funnel personalised offer.

Buyer motivation & purchase in one click?

Sample usage

Sample integration of a Combi-Action™ button into an e-commerce

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