
Focus
Emotions have a critical role in the purchasing process: they create preferences which influence buying decisions.
A successful sales approach takes into account the customers belief system, expectations and post-purchase feelings.
MySmark’s touchpoints deliver a seamless shopping experience: using our behavioral models, you can deliver rich insights giving bespoke personalization services to your customer.
In-store
E-commerce
Make customers, not sales...
MySmark connects with the customer during the full purchasing cycle, from the research and evaluation step to the moment of reviewing the product.
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Research
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Buy
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Use
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Review
Assets
Segmentation
Target your customers according to their personality and purchase intentions.
Review
Combine CRM and social media and manage your reviews.
Reward
Add a bottom-of-the-funnel personalised offer.
Sample usage
Sample integration of a Combi-Action™ button into an e-commerce

