2018

Dublin Chinese New Year: B-sm@rk to present its latest research at China Business Culture event

The Chinese New Year is approaching and on the occasion of this important celebration many interesting events are taking place here in Dublin. Dublin Chinese New Year (DCNY) invited us to present our recent Destination Personality research on Venezia Marco Polo Airport at the event ‘China business culture: communication and marketing’, taking place at the Guinness Enterprise Centre (GEC) on 21st February. The seminar will offer interesting insights into how to do business in the increasingly important Chinese market. The event agenda include “Chinese Business Mind – How Chinese People Think About Business” with Alice Chau Ginguene; “How to Enter the World of Chinese Social Media” with Emerald Media; Gerard Corcoran, Huawei Senior Solutions Manager on “Smart Cities” and finally ...

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Focus on Chinese outbound tourism future trends

The numbers of Chinese tourists in the world is growing at an amazing pace. Approximately 135 million outbound trips have been ventured by Chinese travellers in 2016, a number set to grow rapidly, reaching 200 million outbound trips in 2020. The size of the Chinese middle class has risen steadily with the rise in average income. Per capita GDP has increased by 148% in the last ten years: between 2003 and 2013 it grew at an average annual rate of 5.5%. Moreover, Oxford Economics predicts that by the year 2023 there will be another 61 million families who will be able to afford international travel by strengthening China’s role as the main market for international tourism. The flow trend of ...

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