analysis

The Combi-Action Button ‘Travel Companions’ helps generate personalisation

Months ago we were already talking about how well our combi-action button ‘Travel Companion’ was doing on Irish Day Tours website. If you don’t remember it, just check it out. Now the time has come to dig a little bit further in the results we obtained in this period and define what are the next steps. Goal of the Combi-Action Button The Combi-Action Button is a technology that helps us monitor the booking conversion while adding a special label, in this specific case the Travel Companion. With just one click, every customer of the website who is booking a tour is then able to tell us if he is coming to Ireland alone, with his/her partner, with his/her friends or with his/her family. What did we ...

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