china

Chinese students’ travel behaviour: interview with two Chinese students in Dublin

In the context of the EU-China tourism year, B-sm@rk recently has been focusing its attention on young Chinese tourists as an interesting category of visitors in Europe. A particular segment of these tourists is represented by Chinese students in Europe. In fact, China in recent decades has led the global growth in students mobility, becoming the country that sends more students abroad in the world (544,500 in 2016). Furthermore, it is estimated that the Belt and Road Initiative will boost the mobility opportunities. According to recent statistics the most popular destinations among Chinese students in Europe are the U.K., France, Germany and Italy, but also Ireland welcomes every year an important share of these young Chinese people (1,745 in 2014-2015). ...

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Doing business with China: research, cultural differences and social media

Yesterday we had the opportunity to participate in the event “China Business Culture: communications and marketing” part of the programme of the Dublin Chinese New Year Festival (DCNYF).The speakers gathered at the Guinness Enterprise Centre (the GEC) to discuss methods to investigate the Chinese market, how to do business with China and the main differences between communication strategies in Western markets and the Chinese market. Nicola Farronato, our CEO, presented our innovative research methods, based on the Destination Personality and Brand Personality scales, which focus on emotional responses and perceptions that Chinese visitors have of tourist destinations and allow to define an image associated with the tourist attraction. In particular, we showed as a case study the survey recently conducted ...

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Dublin Chinese New Year: B-sm@rk to present its latest research at China Business Culture event

The Chinese New Year is approaching and on the occasion of this important celebration many interesting events are taking place here in Dublin. Dublin Chinese New Year (DCNY) invited us to present our recent Destination Personality research on Venezia Marco Polo Airport at the event ‘China business culture: communication and marketing’, taking place at the Guinness Enterprise Centre (GEC) on 21st February. The seminar will offer interesting insights into how to do business in the increasingly important Chinese market. The event agenda include “Chinese Business Mind – How Chinese People Think About Business” with Alice Chau Ginguene; “How to Enter the World of Chinese Social Media” with Emerald Media; Gerard Corcoran, Huawei Senior Solutions Manager on “Smart Cities” and finally ...

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Brand new research about chinese tourists in EU unveiled at the opening of EU-China tourism year in Venice

Brand new research focusing chinese tourists in Europe: Save and B-sm@rk presents “Venice Marco Polo” today, on occasion of the official opening of Eu-China tourism year 2018 in Venice. In july 2016 EU president Juncket and chinese premier Li Keqiang have annoounced 2018 as Eu-China tourism year (ECTY). The main objectives of this joint programme are the aim of increasing the number of chinese tourists in EU destinations, with special focus to millennials FIT (free independent travellers). They are expected to be the 75% of chinese outbound tourism in 2018 and drive the 55% consumers boost of chinese economy. They are counting ca 25% of chinese population, with about 400 million people born between 1980 and 1999 in the Contry. ...

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b-sm@rk is one of the 5 finalists of the ITB China travel innovation award in Shanghai

The Chinese Tourism market has been on a rise for the past few years and continues to grow even stronger in the next time. In 2016, the outbound travel market of China reached a new high. 5.13 million Chinese visitors came to Europe and that number is expected to grow up to 5.5 million visitor arrivals in 2017 (China Travelnews). Therefore, China is the place to watch and should be in the focus of the European Tourism industry. The Chinese tourist follows the trend of digitalisation and now books most of his holidays through online channels like apps or websites. Considering this evolution, especially digital travel services can make the most out of this situation and will play a major ...

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b-smark goes to China

Better conversion opportunities through an Emotional Connection with customers.  b-smark goes to China to present its innovative solutions for online travel and establish strategic collaborations.   “Embracing the new era” is the title of 2016 most exciting travel tech event in China: Traveldaily conference. On 31st August and 1st September the top online travel companies of Asia will meet in Shanghai, exchanging views on the hot topics that impact the travel space. More than 1,200 top executives from the global tourism industry will be attending. “China Travel Innovation Challenge” is going to be a key programme to showcase eight companies that have prevailed in various rounds of elimination with their product innovations. B-smark is one of the eight emerging technology ...

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