combi-action button

The Combi-Action™ Button ‘Travel Companions’ helps generate personalisation

Months ago we were already talking about how well our Combi-Action™ ‘Travel Companion’ button was doing on Irish Day Tours website. If you don’t remember it, just check it out. Now the time has come to dig a little bit further in the results we obtained in this period and define what are the next steps. Goal of the Combi-Action™ Button The Combi-Action™ Button is a technology that helps us monitor the booking conversion while adding a special label, in this specific case the Travel Companion. With just one click, every customer of the website who is booking a tour is then able to tell us if he is coming to Ireland alone, with his/her partner, with his/her friends or with his/her family. What did we ...

0
ShareMore

The MySmark Combi-Action™ Search tailored for a Chinese audience

As we can see from the literature and the articles regarding Chinese tourism, Chinese tourists are becoming more and more aware of which are their needs and desires. Nowadays, their tastes have changed; they are satisfied no more with just a blitz group tour of all the European capitals, with a Chinese tour guide and Chinese tailored services. They want to taste the real tourist location with its real food and culture. They want to explore and have new experiences. They are becoming more and more independent travellers, more and more similar to the “seasoned western travellers” we are used to (Z_punkt The Foresight Company, TUI Think Tank. 2017). This is the reason why Chinese tourists have the same needs ...

0
ShareMore

Converting an online action into a ‘Combi-Action™’

Nowadays, having a personalized and tailored advice about a possible location is what tourists are looking for. According to their needs and personality, they try to find the best place possible; and they want to find it as quick as possible!  Provide this kind of recommendations is one of the main Mysmark’s goals with its ‘Combi-Action™’. Among all the research done during the recent months is the one made for Tourism Ireland where we tried to analyze in deep this new opportunity. After the fulfillment of the socio-demographic form (Age, Gender, Nationality) the user needs to click on Combi-Action™ at bottom implemented in the “Search button”. It has been developed to easily convert an online action into a combined action, a ...

0
ShareMore

Google tests new Hotel rating system grouped by traveler types

Customer experience especially in the digital context is one of the most important topics now and for the future. The importance of easy usability, fast services and personalized content grows steadily and is addressed by many players. Now Google tested a new rating feature for Hotels, which takes these trends into consideration. The feature shows reviews for Hotels based on the type of traveler. For example, search results are categorized by “Couples”, “Families”, “Solo” or “Business”.   This means that customers can much faster identify the rating of the Hotel they would like to book, based on their specific needs and personal preferences. Therefore making the search and booking process a lot easier and more user friendly. Hotels can use ...

0
ShareMore

b-sm@rk is one of the 5 finalists of the ITB China travel innovation award in Shanghai

The Chinese Tourism market has been on a rise for the past few years and continues to grow even stronger in the next time. In 2016, the outbound travel market of China reached a new high. 5.13 million Chinese visitors came to Europe and that number is expected to grow up to 5.5 million visitor arrivals in 2017 (China Travelnews). Therefore, China is the place to watch and should be in the focus of the European Tourism industry. The Chinese tourist follows the trend of digitalisation and now books most of his holidays through online channels like apps or websites. Considering this evolution, especially digital travel services can make the most out of this situation and will play a major ...

0
ShareMore

b-smark goes to China

Better conversion opportunities through an Emotional Connection with customers.  b-smark goes to China to present its innovative solutions for online travel and establish strategic collaborations.   “Embracing the new era” is the title of 2016 most exciting travel tech event in China: Traveldaily conference. On 31st August and 1st September the top online travel companies of Asia will meet in Shanghai, exchanging views on the hot topics that impact the travel space. More than 1,200 top executives from the global tourism industry will be attending. “China Travel Innovation Challenge” is going to be a key programme to showcase eight companies that have prevailed in various rounds of elimination with their product innovations. B-smark is one of the eight emerging technology ...

0
ShareMore