combi-action technology

The Combi-Action Button ‘Travel Companions’ helps generate personalisation

Months ago we were already talking about how well our combi-action button ‘Travel Companion’ was doing on Irish Day Tours website. If you don’t remember it, just check it out. Now the time has come to dig a little bit further in the results we obtained in this period and define what are the next steps. Goal of the Combi-Action Button The Combi-Action Button is a technology that helps us monitor the booking conversion while adding a special label, in this specific case the Travel Companion. With just one click, every customer of the website who is booking a tour is then able to tell us if he is coming to Ireland alone, with his/her partner, with his/her friends or with his/her family. What did we ...

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The MySmark Combi-Action-Search tailored for a Chinese audience

As we can see from the literature and the articles regarding Chinese tourism, Chinese tourists are becoming more and more aware of which are their needs and desires. Nowadays, their tastes have changed; they are satisfied no more with just a blitz group tour of all the European capitals, with a Chinese tour guide and Chinese tailored services. They want to taste the real tourist location with its real food and culture. They want to explore and have new experiences. They are becoming more and more independent travellers, more and more similar to the “seasoned western travellers” we are used to (Z_punkt The Foresight Company, TUI Think Tank. 2017). This is the reason why Chinese tourists have the same needs ...

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Google tests new Hotel rating system grouped by traveler types

Customer experience especially in the digital context is one of the most important topics now and for the future. The importance of easy usability, fast services and personalized content grows steadily and is addressed by many players. Now Google tested a new rating feature for Hotels, which takes these trends into consideration. The feature shows reviews for Hotels based on the type of traveler. For example, search results are categorized by “Couples”, “Families”, “Solo” or “Business”.   This means that customers can much faster identify the rating of the Hotel they would like to book, based on their specific needs and personal preferences. Therefore making the search and booking process a lot easier and more user friendly. Hotels can use ...

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B-sm@rk is one of the 5 finalists of the ITB China travel innovation award in Shanghai

The Chinese Tourism market has been on a rise for the past few years and continues to grow even stronger in the next time. In 2016, the outbound travel market of China reached a new high. 5.13 million Chinese visitors came to Europe and that number is expected to grow up to 5.5 million visitor arrivals in 2017 (China Travelnews). Therefore, China is the place to watch and should be in the focus of the European Tourism industry. The Chinese tourist follows the trend of digitalisation and now books most of his holidays through online channels like apps or websites. Considering this evolution, especially digital travel services can make the most out of this situation and will play a major ...

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Your customer experience management toolbox

MySmark Toolbox is a customer experience management toolbox that relies on a deep and constant work of research and improvement to get closer to customers needs, wants and desires. The creation of each and every one of our components is based on a scientific approach of theory, development and testing. Let’s have a look at them. Emotional Data Customer service can’t always deliver solutions, but it can always deliver empathy. MySmark helps you building an emotional connection with your customers, understanding and anticipating their needs. Based on R. Plutchik’s psychoevolutionary theory of emotions, our tools provide real-time emotional mapping while creating more engagement and interaction. Cognitive Feedback Listening to your audience’s opinion is central to improve your services and strengthen your ...

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