dublin

Chinese students’ travel behaviour: interview with two Chinese students in Dublin

In the context of the EU-China tourism year, B-sm@rk recently has been focusing its attention on young Chinese tourists as an interesting category of visitors in Europe. A particular segment of these tourists is represented by Chinese students in Europe. In fact, China in recent decades has led the global growth in students mobility, becoming the country that sends more students abroad in the world (544,500 in 2016). Furthermore, it is estimated that the Belt and Road Initiative will boost the mobility opportunities. According to recent statistics the most popular destinations among Chinese students in Europe are the U.K., France, Germany and Italy, but also Ireland welcomes every year an important share of these young Chinese people (1,745 in 2014-2015). ...

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Doing business with China: research, cultural differences and social media

Yesterday we had the opportunity to participate in the event “China Business Culture: communications and marketing” part of the programme of the Dublin Chinese New Year Festival (DCNYF).The speakers gathered at the Guinness Enterprise Centre (the GEC) to discuss methods to investigate the Chinese market, how to do business with China and the main differences between communication strategies in Western markets and the Chinese market. Nicola Farronato, our CEO, presented our innovative research methods, based on the Destination Personality and Brand Personality scales, which focus on emotional responses and perceptions that Chinese visitors have of tourist destinations and allow to define an image associated with the tourist attraction. In particular, we showed as a case study the survey recently conducted ...

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Dublin Chinese New Year: B-sm@rk to present its latest research at China Business Culture event

The Chinese New Year is approaching and on the occasion of this important celebration many interesting events are taking place here in Dublin. Dublin Chinese New Year (DCNY) invited us to present our recent Destination Personality research on Venezia Marco Polo Airport at the event ‘China business culture: communication and marketing’, taking place at the Guinness Enterprise Centre (GEC) on 21st February. The seminar will offer interesting insights into how to do business in the increasingly important Chinese market. The event agenda include “Chinese Business Mind – How Chinese People Think About Business” with Alice Chau Ginguene; “How to Enter the World of Chinese Social Media” with Emerald Media; Gerard Corcoran, Huawei Senior Solutions Manager on “Smart Cities” and finally ...

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Destination Personality Dublin

Destination Personality is the representation of the personality traits of a place. It is becoming increasingly useful in order to build marketing strategies and loyalty programmes. But how do you measure this recent and hot topic in the Travel field?

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Destination Personality Dublin

Destination Personality is the representation of the personality traits of a place. It is becoming increasingly useful in order to build marketing strategies and loyalty programmes. But how do you measure this recent and hot topic in the Travel field?

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