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Brand and destination personality on Peggy Guggenheim Collection’s customer experience

In the historical frame of the Dorsoduro Sestiere, in Venice, the “Venier dei Leoni” Palace overlooks the Grand Canal. There the Peggy Guggenheim Collection is located, a private collection of modern and contemporary art, whose name comes from the famous American patron, Peggy Guggenheim. Peggy Guggenheim Collection is one of the most famous and recognized brands related to art and culture, in Italy and worldwide, thanks also to the innovation of experiences that customers can enjoy. In March a new project will start following this purpose, with the collaboration of the statistics department of Ca’ Foscari University of Venice and B-sm@rk, an Irish-Italian company located in Dublin, aiming to start a collecting data process about customer satisfaction related to the ...

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