Travel trends & Performance 2017 #DestinationPersonality
The European Travel Commission has recently published its report about travel Trends and Performances, you can read the entire document here. As mentioned in the report Europe has experienced a rapid growth in term of arrivals, especially from foreign tourists. Focus Ireland Between January and May in Ireland, the International Arrivals are increased 2% compared to the same period of the previous year. This number seems encouraging but is one of the worst performances throughout all the country analysed. Focus China Recently here at b-smark we concentrate our efforts focusing on the Chinese outbound tourism in Ireland. In the European report, we can see how this topic is very hot in the travel market. Chinese are started to travel ...
A new research project of #DestinationPersonality about Venice Islands has started
Venice, with its royal charm and beauties, has always been one of the most exclusive touristic destination and millions of tourists every year land in the Venetian Lagoon, noble house of Venice, but not exclusively. If Venice can be considered “the queen” of the Lagoon, there are also other beautiful “court damsels”: Islands of Venice. The Venetian lagoon presents many islands, more or less big, each of those with particular features, culture and history. However their potential is not fully harnessed although they could be interesting places to visit, relax and have fun: from the “genuine” Pellestrina to the “graceful” Lido of Venice, or from the “coloured” Burano and Murano to the “historical” Giudecca, and so on. B-sm@rk Ltd, an ...
Digital in 2016: the Year of Consumer-led Marketing
2016 has been addressed as the Year of Consumer-led Marketing: digital marketing forecasts predict that consumers will become the priority
5 keywords for Hotels 2015
The role of technology in the hospitality sector is increasingly dynamic and requires new creative strategies aimed to deliver authentic and tailored experiences.
5 keywords for Hotels 2015
The role of technology in the hospitality sector is increasingly dynamic and requires new creative strategies aimed to deliver authentic and tailored experiences.
5 keywords for Hotels 2015
The role of technology in the hospitality sector is increasingly dynamic and requires new creative strategies aimed to deliver authentic and tailored experiences.