innovation

AirBnB bets on travellers and #DestinationPersonality

In the recent years, more and more companies tried to increase their knowledge about their consumers. Since the beginning of any form of trade and market, the knowledge about who are the people you are talking to is one of the crucial steps to increase the profit. Airbnb, the most famous hospitality service, is steadily increasing its business and the company recently announced plans to launch flights and service recommendations too. So, in order to play on multiple fronts they started to think about new forms for collecting data. Airbnb with a simple and funny feature has started to explore the possibility to discover also the personality of the users in order to give them the best choice possible about ...

0
ShareMore

Google tests new Hotel rating system grouped by traveler types

Customer experience especially in the digital context is one of the most important topics now and for the future. The importance of easy usability, fast services and personalized content grows steadily and is addressed by many players. Now Google tested a new rating feature for Hotels, which takes these trends into consideration. The feature shows reviews for Hotels based on the type of traveler. For example, search results are categorized by “Couples”, “Families”, “Solo” or “Business”.   This means that customers can much faster identify the rating of the Hotel they would like to book, based on their specific needs and personal preferences. Therefore making the search and booking process a lot easier and more user friendly. Hotels can use ...

0
ShareMore

#BrandPersonality and Human Resources Management

Every big brand has its own spirit or charisma, which works on the emotional side and pulls the people right towards the brand. This is the so called Brand Personality. Through this concept, human personality traits are applicable to brands, making this emotional side better definable. With the help of the Brand Personality scale, an analysis of a brand´s personality can be achieved: A brand´s personality is a very important aspect, which should be carefully considered and evaluated within the brand´s identity and image, because it is the connecting emotional piece between a brand and its customer. Note, however, that a brand´s customer can as well be internal, speaking of the human resources of the brand. These internal customers are ...

0
ShareMore

Smart marketing for destinations: destination personality

Imagine you would want to book a holiday. Or maybe you have already booked one and want to look for experiences you could do on your vacation. You would start with searching online for a good fit for your needs and wants, which we all know, can be very time consuming, because there is just too much information and too many options to choose from. When you finally make a decision and actually go on that holiday and experience the destination, would you want to revisit or promote that certain destination to your friends and family? The answer to that question is often influenced by a concept called destination personality. It suggests that every place has a certain personality, meaning ...

0
ShareMore

Brand Personality – which human traits do you see in your favourite brand?

When you think about yourself, how would you describe your personality? Outgoing, cheerful and adventurous? Or maybe rather the opposite? Now think of your favourite brand. Can you find some of your personality attributes within their image or identity? This is exactly the concept of brand personality. Every brand has a certain, so called, image, which consumers have of it. It is the perceived functional and emotional value of the brand or the product. Because of this image, a consumer might or might not decide to like the brand. Mostly, the brand image somehow reflects either the actual or the ideal self of potential customers. Thus, a brand can make itself much more accessible to its favourable customers by simply ...

0
ShareMore