personalisation

Destination Personality Ireland: a new frontier for destination marketing

A few months ago, we were announcing our research project with Tourism Ireland about the Destination Personality Ireland. The time has now come to let you know what we exactly have measured. What was the project about? We wanted to understand how Italians travelling to Ireland perceive their destination before and after their visitor experience. To do so, we combined marketing/economics and psychological studies. The research was ran between the 1st of June and the 31st of August. A collaboration with airports and industry partners was orchestrated across Italy and Ireland, collecting the opinions of about 2.000 subjects. Our methodology In order to collect exhaustive and reliable data in a limited period of time, a collaboration with four major Italian airports ...

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Destination Personality Ireland: key findings

A few weeks ago, we were explaining to you what was the project Destination Personality Ireland about and how we made our measurement. If you didn’t read this article yet, just click this link. It’s time now to have a look at what we have discovered. Ireland and its 4 macro-areas Remember that we measured the Destination Personality of Ireland itself but also of 4 macro-area inside Ireland, letting us better understand what are the main attractions in every part of Ireland and then, why travelers tend to visit one macro-area rather than another. Personality can be the connector between travelers and destinations. After measuring both the personality of the travelers and the destinations, we are now able to give some tendencies when ...

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The Combi-Action Button ‘Travel Companions’ helps generate personalisation

Months ago we were already talking about how well our combi-action button ‘Travel Companion’ was doing on Irish Day Tours website. If you don’t remember it, just check it out. Now the time has come to dig a little bit further in the results we obtained in this period and define what are the next steps. Goal of the Combi-Action Button The Combi-Action Button is a technology that helps us monitor the booking conversion while adding a special label, in this specific case the Travel Companion. With just one click, every customer of the website who is booking a tour is then able to tell us if he is coming to Ireland alone, with his/her partner, with his/her friends or with his/her family. What did we ...

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