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Doing business with China: research, cultural differences and social media

Yesterday we had the opportunity to participate in the event “China Business Culture: communications and marketing” part of the programme of the Dublin Chinese New Year Festival (DCNYF).The speakers gathered at the Guinness Enterprise Centre (the GEC) to discuss methods to investigate the Chinese market, how to do business with China and the main differences between communication strategies in Western markets and the Chinese market. Nicola Farronato, our CEO, presented our innovative research methods, based on the Destination Personality and Brand Personality scales, which focus on emotional responses and perceptions that Chinese visitors have of tourist destinations and allow to define an image associated with the tourist attraction. In particular, we showed as a case study the survey recently conducted ...

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