strategy

A new #DestinationPersonality project has been launched: focus on Chinese tourism

China is the biggest touristic market in terms of flows and expenditure on overseas markets. European destinations have indeed reinforced their position towards this direction, attracting far about 10 million visitors during the whole 2016, more or less the 11% of the total of Chinese tourists in the world. In this sense the year 2018 has been declared the “Chine-Europe touristic year”, as announced by the European Commission’s President, Jean Claude Junker. During the whole 2018 a great focus will be dedicated to the raising attention around the Chinese market, which sees evolving and changing the behaviour of his tourist. European Travel Commission (ETC) looks ahead for the cooperation with the European Commission and other stakeholders of the sector in ...

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Brand Personality – which human traits do you see in your favourite brand?

When you think about yourself, how would you describe your personality? Outgoing, cheerful and adventurous? Or maybe rather the opposite? Now think of your favourite brand. Can you find some of your personality attributes within their image or identity? This is exactly the concept of brand personality. Every brand has a certain, so called, image, which consumers have of it. It is the perceived functional and emotional value of the brand or the product. Because of this image, a consumer might or might not decide to like the brand. Mostly, the brand image somehow reflects either the actual or the ideal self of potential customers. Thus, a brand can make itself much more accessible to its favourable customers by simply ...

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#DestinationPersonality East Lombardy – European Region of Gastronomy

The personality of residents and tourists of East Lombardy featured in the project European Region of Gastronomy European Region of Gastronomy is an international project created to improve the quality of life in Europe’s regions, enhancing the local typical food and wine and international cooperation. The integration between culture, tourism and gastronomy is a way to enhance local food cultures that are a rich source of cultural, economic and social diversity, and to encourage the use of sustainable methods of production and consumption, In addition to broadcast an increasing nutritional education. The Eastern Lombardy – East Lombardy, a founding member of the international platform, has been recognized for the year 2017. This area, combining the territories of Bergamo, Brescia, Cremona ...

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5 e-commerce facts

JDA’s 2015 Consumer Survey reveals 50% of holiday shoppers who experienced a previous issue with a retailer have no plans to return

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