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#DestinationPersonality Venice Islands – Work in Progress

Do you remember the project about #Destination Personality in Venice Islands? Here in b-sm@rk, after a market research based on innovative methods of Brand and Destination Personality Scales, we came up with new interesting news. First of all, through our data, we managed to confirm that Brand and Destination Personality are valid methods useful to measure and profile users’ perceptions with regard to unique touristic destinations. Moreover, this type of analysis helped in finding out the key elements of Venice Islands and also their strengths and weaknesses. Then, through across data analysis, we identified valuable opportunities that could be enhanced with ad hoc marketing actions and stakeholders’ involvement. In this specific case, the sample taken into consideration outlined a need ...

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Google tests new Hotel rating system grouped by traveler types

Customer experience especially in the digital context is one of the most important topics now and for the future. The importance of easy usability, fast services and personalized content grows steadily and is addressed by many players. Now Google tested a new rating feature for Hotels, which takes these trends into consideration. The feature shows reviews for Hotels based on the type of traveler. For example, search results are categorized by “Couples”, “Families”, “Solo” or “Business”.   This means that customers can much faster identify the rating of the Hotel they would like to book, based on their specific needs and personal preferences. Therefore making the search and booking process a lot easier and more user friendly. Hotels can use ...

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