trends

#DestinationPersonality: a real help for travelers and locations!

In the recent months, we focused our attention on the travel market because we believe our efforts and researches in Brand and Destination Personality could become useful in order to increase the travel experience. As Svetlana Masjutina pointed out in one of her latest article published on LinkedIn, the phenomenon of globalization and the ease of the outbound tourism all over the world have led several benefits for local economies. On the other hand, we have to consider that mass tourism is not all for good and it brings with it several concerns about the real experience that a tourist can have. In the fast growing tourism culture we have nowadays, we are inclined to visit as many places as we can ...

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Travel trends & Performance 2017 #DestinationPersonality

The European Travel Commission has recently published its report about travel Trends and Performances, you can read the entire document here. As mentioned in the report Europe has experienced a rapid growth in term of arrivals, especially from foreign tourists. Focus Ireland Between January and May in Ireland, the International Arrivals are increased 2% compared to the same period of the previous year. This number seems encouraging but is one of the worst performances throughout all the country analysed.   Focus China Recently here at b-smark we concentrate our efforts focusing on the Chinese outbound tourism in Ireland. In the European report, we can see how this topic is very hot in the travel market. Chinese are started to travel ...

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Mysmark on TechIreland – Growth of TrevelTech in Ireland

In the recent years, Dublin has attracted a lot of companies and start-ups. The entrepreneur environment, especially in the tech market, is now more active than ever and one of the hottest topics is the Mysmark one! That is developing new technologies for travel market.   This topic, the Irish TravelTech, has been the subject of a recent work provided by TechIrelad, a no profit organization whose mission is providing data and insights on product innovation in Ireland. In this podcast you can listen an interesting interview with Mark Lenahan focusing on the data collected in Ireland about the number of employees in the High tech travel market, the most interesting travel start up and the total amount of funds. ...

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Focus on Chinese outbound tourism future trends

The numbers of Chinese tourists in the world is growing at an amazing pace. Approximately 135 million outbound trips have been ventured by Chinese travellers in 2016, a number set to grow rapidly, reaching 200 million outbound trips in 2020. The size of the Chinese middle class has risen steadily with the rise in average income. Per capita GDP has increased by 148% in the last ten years: between 2003 and 2013 it grew at an average annual rate of 5.5%. Moreover, Oxford Economics predicts that by the year 2023 there will be another 61 million families who will be able to afford international travel by strengthening China’s role as the main market for international tourism. The flow trend of ...

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#DestinationPersonality Venice Islands – Work in Progress

Do you remember the project about #Destination Personality in Venice Islands? Here in b-sm@rk, after a market research based on innovative methods of Brand and Destination Personality Scales, we came up with new interesting news. First of all, through our data, we managed to confirm that Brand and Destination Personality are valid methods useful to measure and profile users’ perceptions with regard to unique touristic destinations. Moreover, this type of analysis helped in finding out the key elements of Venice Islands and also their strengths and weaknesses. Then, through across data analysis, we identified valuable opportunities that could be enhanced with ad hoc marketing actions and stakeholders’ involvement. In this specific case, the sample taken into consideration outlined a need ...

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Google tests new Hotel rating system grouped by traveler types

Customer experience especially in the digital context is one of the most important topics now and for the future. The importance of easy usability, fast services and personalized content grows steadily and is addressed by many players. Now Google tested a new rating feature for Hotels, which takes these trends into consideration. The feature shows reviews for Hotels based on the type of traveler. For example, search results are categorized by “Couples”, “Families”, “Solo” or “Business”.   This means that customers can much faster identify the rating of the Hotel they would like to book, based on their specific needs and personal preferences. Therefore making the search and booking process a lot easier and more user friendly. Hotels can use ...

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Insights from experimental research on the perception of #DestinationPersonality from the web

MySmark recently started a short experimental research about the perception of #DestinationPersonality from the web. Therefore, two destinations in Ireland were selected and the official online websites of these destinations were used in order to get a first impression of the destination. Most of the Interviewees have never visited the specific destination, which contributed to the concept. During the survey, the participants were able to scroll through one of the websites for one minute. After that the survey began automatically. The destinations chosen for this research were County Clare and County Kerry. The outcome of the research gives some interesting insight. The results show, that the website of a destination is still the most used channel when it comes to ...

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