venice

Brand new research about chinese tourists in EU unveiled at the opening of EU-China tourism year in Venice

Brand new research focusing chinese tourists in Europe: Save and B-sm@rk presents “Venice Marco Polo” today, on occasion of the official opening of Eu-China tourism year 2018 in Venice. In july 2016 EU president Juncket and chinese premier Li Keqiang have annoounced 2018 as Eu-China tourism year (ECTY). The main objectives of this joint programme are the aim of increasing the number of chinese tourists in EU destinations, with special focus to millennials FIT (free independent travellers). They are expected to be the 75% of chinese outbound tourism in 2018 and drive the 55% consumers boost of chinese economy. They are counting ca 25% of chinese population, with about 400 million people born between 1980 and 1999 in the Contry. ...

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Destination Personality and Venice Islands: new insights

Burano and its colorful houses, Murano and its antique art of glass, Lido and its International Film Festival… Each island somehow contributes to the uniqueness and magnificence of Venetian territories. Although rich of history and tradition, Venice islands are not enough valued and promoted, and the paradoxical touristic overcrowding of Venice city center versus the scarce flow of visits suffered by the islands is the proof of that. An experimental research has been conducted this year by b-sm@rk, an Italo-Irish company specialized in digital marketing, following a proposal from an intern native from Pellestrina who wanted to identify the main reasons of this circumstance. During this study, a sample of five significative islands (Burano, Murano, Pellestrina, Giudecca and Lido) has ...

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A new research project of #DestinationPersonality about Venice Islands has started

Venice, with its royal charm and beauties, has always been one of the most exclusive touristic destination and millions of tourists every year land in the Venetian Lagoon, noble house of Venice, but not exclusively. If Venice can be considered “the queen” of the Lagoon, there are also other beautiful “court damsels”: Islands of Venice. The Venetian lagoon presents many islands, more or less big, each of those with particular features, culture and history. However their potential is not fully harnessed although they could be interesting places to visit, relax and have fun: from the “genuine” Pellestrina to the “graceful” Lido of Venice, or from the “coloured” Burano and Murano to the “historical” Giudecca, and so on. B-sm@rk Ltd, an ...

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Destination Personality Ireland: a new frontier for destination marketing

A few months ago, we were announcing our research project with Tourism Ireland about the Destination Personality Ireland. The time has now come to let you know what we exactly have measured. What was the project about? We wanted to understand how Italians travelling to Ireland perceive their destination before and after their visitor experience. To do so, we combined marketing/economics and psychological studies. The research was ran between the 1st of June and the 31st of August. A collaboration with airports and industry partners was orchestrated across Italy and Ireland, collecting the opinions of about 2.000 subjects. Our methodology In order to collect exhaustive and reliable data in a limited period of time, a collaboration with four major Italian airports ...

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