MySmark’s tools rely on a deep and constant work of research and improvement to get closer to customers needs, wants and desires.
The creation of each and every one of our components is based on a scientific approach of theory, development and testing.

Take a peek behind the curtain and find out more about the ingredients of our service.

Emotional feedback

Customer service can’t always deliver solutions, but it can always deliver empathy.
MySmark helps you building an emotional connection with your customers, understanding and anticipating their needs.

Based on R. Plutchik’s psychoevolutionary theory of emotions, our tools provide real-time emotional mapping while creating more engagement and interaction.

Cognitive feedback

Listening to your audience’s opinion is central to improve your services and strengthen your brand identity.
With MySmark’s cognitive tools you can measure your customers reviews, work smarter and enhance the overall experience.




The beauty of the world is in the differences: personality traits are various and define our behaviour.
MySmark's tools help you building your customers full profile and meet their needs with personalised services.

This valuable knowledge empowers your loyalty schemes and increases your ancillaries with targeted recommendation.

Direct way

1-click picture test

Indirect way

Facebook, Twitter


The key to create value and a long-term loyalty relationship is customer satisfaction.
As customer fulfillment is our main focus we developed the iSmark, a percentage index of satisfaction implied in the votes, opinions and personality traits of your audience.

Personal variables interact with emotions and opinions of the customers: this allows us to understand and predict their level of satisfaction more accurately than common tools.
Our unique expertise is to deliver real-time actionable data based on our scientific knowledge and measurements.

Combi-Action™ button

A new seamless touchpoint serving the customer experience

Don't be shy, try it!

Use the button to explore

Have you ever desired to perform two actions in just one click?
Our Combi-Action™ button handles two different submissions with a single input: whether you want to measure your customers expectations while they are adding a product to cart or knowing the reason behind their trip, we can help you with a new, flexible and instant tool.
The integration is easy and seamless: have a look at our developers guide.

Affective/cognitive analysis of main actions (Subscribe, Book, Add to cart…).

Enriching the customers profile.

Empowering the segmentation.

Facebook app

Collect rich and profiled reviews from your audience on Facebook and develop an emotional connection with your followers.

Beyond a simple Like.

Destination Personality

The personality of a destination is identified by a set of human characteristics associated with that place.

Being a part of the Brand Identity of a location, it is an important communication factor by which we can build a strong image of the destination in customers’ minds.

Once measured, Destination Personality can be associated to marketing strategies aimed to boost visitors' connection and their loyalty.

Study about Ireland coming soon...

Positive effects of Destination Personality on customers:

Self-identification of the individual with the place



Recommendation (word of mouth)

How do we do it:

Measuring the personality of a destination through a customised Destination Personality Scale.

Measuring the traveler's profile

Recommending the traveler the most compatible destination with him/her.

MySmark technology is patent pending. Contact us to learn more.