Digital technologies have changed the way customers perceive the travel experience: connectivity is now the key feature on which the brand should focus in order to track the consumer’s journey and identify individual needs and expectations.
MySmark provides the tools to build interactive and personalised experiences.
Our consumer insights work supports the brand's vocation: planning a first class, tailored and seamless service.
A holiday starts at the moment of planning...
MySmark covers the complete travel cycle listening to the customer moment by moment: searching, booking, travelling, enjoying the destination and remembering the experience.
Build your customers profile before, during and after the travel experience.
Generate profitability from ancillaries and loyalty programs.
A sample usage of MySmark's mosaic to assess the personality of a destination