About MySmark

PERCHE' TI PUO' ESSERE UTILE ADESSO ?

MySmark e' un servizio che ti fornisce strumenti e soluzioni per creare delle esperienze personalizzate, migliorare la tua conversione e la tua acquisizione di nuovi clienti online. Questa tecnologia ti puo' aiutare a sviluppare una connessione emozionale con i clienti, facendo leva sulle loro aspettative e personalita'.

Le tecnologie digitali hanno cambiato il modo in cui le persone interagiscono con prodotti, servizi, brand e destinazioni. Sono richieste nuove strategie interattive per raggiungere esperienze personalizzate e autentiche.

La connettivita' e' oggi il fattore chiave a cui ogni azienda deve puntare per sviluppare una relazione ottimale con i clienti.

Comprendi l'esperienza del tuo cliente

Identifica le aspettative e i bisogni di ciascun cliente

"Con gli strumenti e la tecnologia Mysmark puoi definire la nuova frontiera della tua customer experience e sviluppare una connessione emozionale con i tuoi clienti"

SCOPRI DI PIU' SULLA NOSTRA RICERCA

A new #DestinationPersonality research about Sofia, Bulgaria

B-sm@rk, an Irish-Italian company based in Dublin and specialized in destination research and marketing, is starting a new research project about the capital city of Bulgaria, Sofia, with a program called Destination Personality, in which the firm has much experience. The idea of this project was born via a collaboration between the company and a soon-to-be graduate at Ca’ Foscari University of Venice, Jasmin Arifi, studying Economics and Management, and now intern at b-sm@rk. It will be realized with the collaboration of local partners. The project aims at analyzing the perception that tourists in Sofia have of the city, before, during, or after their tours, alongside a general study of tourism in Sofia. The Destination Personality concept uses a method ...

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#DestinationPersonality: Northern Ireland VS Ireland

Despite Northern Ireland and Ireland belong to the same Island there are some interesting perception differences when we talk about destination. We have observed in a new research how their main touristic attractions looks in terms of #DestinationPersonality. The main destinations that we’ve considered are Giant’s Causeway and Belfast for Northern Ireland, Cliffs of Moher and Dublin for Ireland. In this way, we balanced the naturalistic and the urban aspect of the two countries. We started analysing the travel motivations and we noticed some differences in the tourists’ response; we asked them to rate the four locations according to four factors: “Culture”, “Pleasure”, “Relaxation”, “Sport”.   Belfast and Giant’s Causeway have the highest values concerning the cultural factor.Both the Cliffs ...

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#DestinationPersonality for Chinese tourists in Ireland

Since 2011, B-sm@rk, an Italian-Irish company has been developing research and technology based on consumer behaviour and marketing automation for travel, hospitality and brands. Through MySmark, a customer experience platform, the company provides research and digital marketing tools for online travel and commerce. The cornerstones of the company are the Brand and Destination Personality (BP and DP) tools and researches. The personality of a brand or a destination is identified by a set of human characteristics associated with that brand or destination (This concept is more and more important in marketing since, as we all well know emotions matters).  The concept serves as a connector between tourists, travel brands and places. It can be used to improve the customer experience ...

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Destination Personality and Venice Islands: new insights

Burano and its colorful houses, Murano and its antique art of glass, Lido and its International Film Festival… Each island somehow contributes to the uniqueness and magnificence of Venetian territories. Although rich of history and tradition, Venice islands are not enough valued and promoted, and the paradoxical touristic overcrowding of Venice city center versus the scarce flow of visits suffered by the islands is the proof of that. An experimental research has been conducted this year by b-sm@rk, an Italo-Irish company specialized in digital marketing, following a proposal from an intern native from Pellestrina who wanted to identify the main reasons of this circumstance. During this study, a sample of five significative islands (Burano, Murano, Pellestrina, Giudecca and Lido) has ...

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MYSMARK SUI MEDIA INTERNAZIONALI