Holiday guests: how to build long-term relationships

Holiday guests have traditionally been seen as one-time visitors, someone with whom to make a transaction instead of an interaction. 
This is a lost opportunity: holiday shoppers and gift receivers tend to be more receptive to new brands during this time of the year. Hotels should make then an effort to engage them and help them build special memories and loyalty to the brand.
Here there are some tips to build long-term relationships with seasonal guests:

Source: Revinate