Statistics for Hotel 2016

In order to make strategic decisions regarding the marketing investments that have a greater impact  on a business level, it’s important to understand the guests’ needs, behaviours and purchase logics.

Understanding the Customer Travel Journey is the first step: what is their decision matrix? How many websites do they visit and from which devices? Which touchpoints could you set to reach them?

Setting up your marketing persona and a map of his/her behaviours and desires is essential if you want to provide personalised experiences that last.

Have a look at these brand new statistics for Hotel 2016: